The imperative to move beyond a single product approach to loyalty.
Leading financial institutions, regardless of size, have long understood that loyalty doesn’t just happen. Rather, it’s a direct result of the emphasis the financial institution puts on loyalty in its ongoing approach to the customer. However, for many institutions, current methods of engaging customers are severely limited by their solution partners and platforms. To compete, especially in the presence of nontraditional banking options, financial institutions will need to find better, stronger
ways to engage their customers in meaningful ways.