Offer flexibility and service, not just rewards:
Flexibility and convenience are key priorities to consumers who have banked rewards points. Top loyalty programs go beyond the expected offerings of airline tickets, hotel bookings, and rental cars. Financial institutions are now leveraging additional services such as loyalty ambassadors, customizable packages, flight tracking tools, and even insurance to build stickiness for their programs. There are even ways to simplify the booking process for the customer. Top-tier program partners (like RAZR) offer ways for members to plug in their airline loyalty info, TSA or Global Entry numbers, and more. It is also important that your travel rewards partner offers travel assistance, should problems arise while on vacation.