RAZR Financial’s Engagement & Loyalty Platform
In today’s financial world, rewards are not enough. The market is saturated, and products feel commoditized due to multiple financial partners vying for attention. Household product penetration and overall deposits are declining. When people are looking for a home loan or car loan, they turn to Google, as banking products are increasingly viewed as a commodity by the end user. This all makes the job of banks and credit unions much more challenging.
Time to change the game. Financial institutions must reimagine their experience to deepen the relationship with their members/customers. The goal is to transform the view of financial institutions from one that services a specific financial need to a valuable partner who is invested in their future.
The current structure in the financial industry necessitates a deeper level of partnership with customers, seeking opportunities to provide the right solutions, and the right perks for their loyalty, at the right time.
Moving toward enterprise loyalty is difficult because data is stuck in silos, technology resources are limited, and budgets need to cross over multiple P&L lines. Executive leadership is challenged with justifying the ROI and writing a business case. There is no clear direction on how to move forward, especially with processes for change being time-consuming, complicated, and expensive.
Introducing RAZR Loyalty Core™
Financial institutions must think beyond traditional rewards by focusing on an engagement strategy that drives real behavior change. That’s why RAZR presents Loyalty Core™, the ultimate loyalty and engagement platform.
RAZR Loyalty Core is a centralized hub for all customer engagement processes. The Loyalty Core platform consolidates all data in one location, creating a unified view of your customer with insights that allow your financial institution to treat each unique customer differently. This innovative view of the customer makes it possible to capture their individual attention and create personalized experiences.
Why Loyalty Core as a platform? While a traditional rewards program offers a singular benefit and insight on one aspect of the loyalty journey, the Loyalty Core platform synthesizes all customer data, giving your financial institution a unified view of the customer, making true enterprise loyalty a reality for your financial institution.
Loyalty Core Capabilities
This demonstrates the perks of your financial institution’s rewards program and can establish an immediate sense of loyalty for new customers. View Loyalty Core’s capabilities by selecting the icons below.