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Engagement Solutions to Increase Loyalty

We help financial institutions drive loyalty across multiple products and services.

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Card Rewards

We create robust solutions that grow and deepen sustained member engagements specific to cards (debit and credit) or multiple products and services. RAZR offers a fully-integrated, configurable enterprise rewards platform.

Integrate

Combine marketing data, transaction information, and behavioral data into a central repository for a clear and complete view of the member.
Centralize

A configurable decisioning software engine that can interact with external systems to make decisions based on ongoing member behavior.
Coordinate

Develop and orchestrate content across audiences and channels, adjusting quickly from new interactions as they occur.
Motivate

An integrated rewards platform to incentivize behaviors enterprise-wide.

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Enterprise Loyalty

We create robust solutions that grow and deepen sustained member engagements specific to cards (debit and credit) or multiple products and services. RAZR offers a fully-integrated, configurable enterprise rewards platform.

At RAZR Financial™, we build long term engagements with configurable decision-making technology. By building a loyalty platform, we are able to transform the way customers see their financial services partner- as a valuable partner who is invested in their financial future.

Enterprise loyalty is also known as relationship rewards.

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Single Use Rewards

RAZR Choice™ solution rewards your customers and members with a one-time gift after they complete an activity.

This solution requires no technology integration and can be set up in less than two weeks.

RAZR Choice can be applied in numerous ways, such as:

Account Opening (checking, savings)
Loans (mortgage, HELOC, auto)
Refer-a-Friend
Financial Literacy: (students and/or low-income complete webinar series)
FI Merger or Acquisition (1st new product opened from existing base)

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Consulting and Strategy Services

RAZR™ Financial provides strategy, technology, and execution for a comprehensive loyalty solution across multiple products, services, and behaviors. Throughout the loyalty development process, we work with our clients to develop a sound strategy to ensure a positive ROI for your customized program.

Customer/Member Journey Mapping
Persona Development
Program Development
Activity-based campaign development

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Security

RAZR Choice™ solution rewards your customers and members with a one-time gift after they complete an activity.

This solution requires no technology integration and can be set up in less than two weeks.

RAZR Choice can be applied in numerous ways, such as:

Account Opening (checking, savings)
Loans (mortgage, HELOC, auto)
Refer-a-Friend
Financial Literacy: (students and/or low-income complete webinar series)
FI Merger or Acquisition (1st new product opened from existing base)

illustrated headshot of person with circle around them

Marketing Services

We create robust solutions that grow and deepen sustained member engagements specific to cards (debit and credit) or multiple products and services. RAZR offers a fully-integrated, configurable enterprise rewards platform.

Message and Content Creation
- In-home marketing collateral
- In-branch marketing collateral
- Credit card product launch
- Promotion collateral
Creative Assessments

Creative analysis and assessment through SellCheck Finance
Paid Media
- Paid search
- Display and video ads
- Social media consulting
- Keyword targeting

Fibonacci is RAZR Financial’s fully-integrated, configurable enterprise platform. Backed by industry expertise and strategic resources, RAZR Financial’s powerful solution grows and deepens sustained member engagements across multiple products and services.

The Key to Unlocking Growth

Fibonacci is a fully hosted Software-as-a-Service platform, offering business process automation, CRM, Marketing Automation, Loyalty Rewards and Analytics – ALL in a single instance. This gives you more choice and control over your loyalty programs—all while delivering a continuous redemption experience to your members. The Fibonacci platform:

illustrated side profile of human with connection symbol

Combines marketing, transactional, and behavioral data into a central repository for a clear and complete view of your customers and members.

people watching presentation on a board

Develops and orchestrates content across audiences and channels, adjusting as new customer interactions occur.

illustrated brain with connections coming off of it

Leverages our configurable software engine to interact with external systems and make decisions based on ongoing customer behavior.

people watching a presentation on a board

Incentivizes sustainable behavior change enterprise-wide with a fully-integrated relationship rewards platform.

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Behavioral Science

When behavioral science is the backbone of your rewards platform, it fosters true loyalty.

We utilize behavioral science on a deeper level.

We use behavioral science to build a rewards platform that fosters true loyalty. Customizable user flows, empowering messaging, and compelling design incentivize members to take action, advance their status, and receive better rewards options. The result is deeper member engagement and lasting loyalty.

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